The 5 key insights I got from Brett Beasley’s How Disinformation Hacks Your Brain (Scientific American) are:
- Illusory truth effect says repeated claims are more believable.
- We often accept claims as true when they fit with our memories.
- Search algorithms return results based on keywords not truth.
- We will soon consume more false media than truth.
- Become a fact checker or rely on crowdsourced fact checkers.