Information-action fallacy
Wed Dec 16, 2020 · 89 words

BJ Fogg’s video Information -> Action Fallacy opened my eyes to why giving people better information won’t reliably change their behavior.

Here are the 4 key takeaways:

  1. The fallacy is that giving people better information leads to attitude change which then leads to behavior change.
  2. Better information doesn’t reliably lead to attitude change.
  3. Attitude change doesn’t reliably lead to behavior change.
  4. Changing behavior more reliably leads to attitude change.

Leave a comment on Twitter.

See also

  1. The constitution of knowledge
  2. Judging truth

External links

  1. BJ Fogg | Tiny Habits

back · writing · about ray · resume · contact · home