BJ Fogg’s video Information -> Action Fallacy opened my eyes to why giving people better information won’t reliably change their behavior.
Here are the 4 key takeaways:
- The fallacy is that giving people better information leads to attitude change which then leads to behavior change.
- Better information doesn’t reliably lead to attitude change.
- Attitude change doesn’t reliably lead to behavior change.
- Changing behavior more reliably leads to attitude change.